Are you curious about the state of CRM in 2023? Then look no further.

We’ve curated, vetted, and categorized a list of up-to-date CRM stats below.

Click to jump to a category, or keep reading for our top CRM statistics in 2023.

Top 10 CRM Statistics in 2023

1. 7% of respondents who are successful in achieving their organizations’ goals indicate their use of data and consumer insights used to move deals forward is effective. (Adynamics)
2. According to a Harvard Business Review study, when two companies—a $7 billion electronics manufacturer and an $8 million custom printing company—invested in sales and marketing automation, each saw a first-year ROI of 100 percent. (Adynamics)
3. The average ROI on CRM is $8.71 for each dollar spent. (Nucleus Research)
4. The pandemic accelerated demand for CRM. (Salesforce)
5. When it comes to empowering a sales team to build and organize relationships with target accounts, findings prove that data management—of contacts, leads, accounts, and opportunities—ranks as the most effective component. (Adynamics)
6. In 2021, 87% of businesses access the CRM system through a cloud-based solution using multiple devices, like laptops, desktops, smartphones, and tablets. This number was 12% in 2008 as businesses earlier preferred on-premise solutions. (Software Advice)
7. CRM software leads the technology investment as 44% of businesses are planning to increase their IT budgets in 2021. (Spiceworks)
8. 1% of respondents at organizations that achieve their goals say the key to success is providing sellers with access to the right tools (CRM, etc.) (Adynamics)
9. 7% TCO reduction IT savings of migrating from Dynamics CRM 2013 to Dynamics 365 in the cloud, 63% ROI Including both IT savings and impacts to end users, and 10 months Payback period. (Adynamics)
10. There are 700 CRM systems on the market. (G2)

General CRM Statistics

11. CRM will be the largest area of spending on enterprise software. (Gartner)
12. AI CRM could deliver an extra $1.1 trillion in revenues by the end of 2021 (Salesforce)
13. Salesforce owns around 20% of the overall CRM market (Spring Engage)
14. 92% of companies already use databases to store customer information. (GDMA and Winterberry Group)
15. 46% of sales teams report extensive use of CRM systems. (Entrepreneur)
16. 40% of salespeople don’t use a CRM. Instead, they use methods like spreadsheets and emails to store valuable customer data. (Hubspot)
17. Service and IT companies are most interested in buying CRM software. (SelectHub)
18. 74% of companies say that converting leads into their customers is their top priority.
19. Customers spent 19% more at a company when they felt they belonged to that company’s online community. (University of Michigan)

CRM Market Statistics

20. US businesses are likely to spend more than $350 million on email advertising, making CRM a crucial part of email marketing strategies. (Business2community)
21. 91% of US businesses with more than 10 employees now use CRM. (CRM Magazine)
22. Salesforce is the undisputed king of the industry with over 19% of the CRM market share. (Forbes)
23. Eastern and Western Europe are the fastest-growing regions in the global CRM market. (Forbes)
24. Global CRM revenues are expected to reach over $80 billion in 2025. (Grand View Research)
25. Salesforce has announced that it’s aiming for $60 billion in revenue by 2034. (Seeking Alpha)
26. There are 700 CRM systems on the market. (G2)

Cloud CRM Statistics

27. In 2008, only 12% of businesses used cloud-based CRM – This figure has now increased to 87%. (Supper Office)

CRM Adoption Statistics

28. 65% of businesses adopt CRM technology within the first 5 years of launch.
29. 64% of companies say CRM tools are impactful, or very impactful. (LinkedIn)
30. 22% of salespeople don’t know what a CRM is. (HubSpot)
31. 7% of companies that used CRM had an adoption rate higher than 90%. (CSO Insights)
32. 80% of respondents claim they implemented their CRM in 18 months or less. (Capterra)
33. When adopting CRM, people want specific features. (Software Advice)