Chapter #6

12 Best CRM Software Companies in Malaysia in 2023

In this chapter, we are going to share with you some of the best CRM software companies in Malaysia that you should check out when you are selecting CRM software for your company.

best crm malaysia

Selecting the right business application for a business can be a tedious and daunting task and the selection will hugely affect the future of the company, how they are doing business, how well they can adapt to market changes as well as the business processes.

And this also includes selecting the right CRM software for your company. It’s essential for your company to do due diligence before making a decision.

Therefore, here we have curated a list of the best CRM software options available in Malaysia:

1. Microsoft Dynamics 365

In this chapter, we are going to share with you some of the best CRM software companies in Malaysia that you should check out when you are selecting CRM software for your company.

Microsoft Dynamics 365 is a suite of connected modular ERP & CRM applications and services built on Microsoft Azure designed to transform your core customer, employee, and business activities. It combines CRM and ERP capabilities and integrates your data, business logic, and processes. And it is natively integrated with productivity apps in Microsoft 365 such as Excel, Word, Outlook, and others.

Some might be surprised that Microsoft offers CRM applications, however, in fact, Microsoft is one of the leaders in CRM technology in terms of functionalities and capabilities.

And because Microsoft Dynamics 365 CRM applications are built on Azure with other Microsoft products such as Microsoft 365 and Microsoft Power Platform, then all of them share natural integration enabling customers to use one application to finish work instead of switching between apps.

With that, Microsoft Dynamics 365 offers several CRM applications:

  • Dynamics 365 Sales: Dynamics 365 Sales helps salespeople build strong relationships with their customers, act based on insights, and close sales faster. It also helps to track accounts and contacts, nurture sales from lead to order, and create sales collateral. This module introduces the Dynamics 365 Sales application and explains how to set up the application.
  • Dynamics 365 Field Service: Dynamics 365 Field Service provides organizations with the tools necessary to deliver onsite services to their customers and manage their mobile workforce. With tools that assist in creating work orders, scheduling and dispatching technicians, work order execution, asset management, and service, and inventory and billing, Dynamics 365 Field Service helps equip technicians with what they need to increase first-time fix rates.
  • Dynamics 365 Customer Service: Dynamics 365 Customer Service empowers your support staff to provide enhanced assistance to your customers. It provides you with everything needed to manage the complete end-to-end lifecycle of support requests being reported by customers. From the initial case creation and management to developing knowledge management solutions, Dynamics 365 Customer Service helps organizations ensure that customer issues are being handled quickly and effectively.
  • Dynamics 365 Marketing: Dynamics 365 Marketing is a marketing automation application that helps turn prospects into business relationships. Whether it is creating rich and dynamic marketing content or helping you understand your leads better, Dynamics 365 Marketing provides you with everything that it needs to take control of your marketing efforts. Powered by the Microsoft Power Platform, it provides customers with a set of capabilities that enable marketers to analyze, target, and engage with their customers.

These CRM solutions work like standalone applications that are seamlessly integrated. So, when you subscribe to your first CRM solution, then you can quickly attach another CRM application and seamlessly unify your data without complicated customization or integration process.

Why Dynamics 365 as a CRM?

With Dynamics 365, you get a flexible solution that’s customizable to suit your business requirements. You can choose a stand-alone application to meet the needs of a specific line of business or use multiple CRM tools that work together as a powerful integrated solution.

As mentioned, Microsoft Dynamics 365 consists of several ERP & CRM modular applications that are built on the same platform. Because of that, Microsoft is the only company that truly supports the full digital transformation of back-end and front-end business activities.

  • Unite CRM with ERP: For example, Dynamics 365 Business Central is an all-in-one ERP system used by SMBs in Malaysia and all around the world. This allows companies to centralize their operation, on top of that, companies can add Dynamics 365 Sales application that allows them to further extend their CRM capabilities.
  • Integration: Then to further improve business productivity, save costs and increase adoption, all these applications are integrated with well-known Microsoft 365 applications such as Outlook, Excel, Word, and Teams as well as third-party applications. And Microsoft Power Platform allows businesses to use leading Business Intelligence, Automation, Chatbots, and App development technologies with their CRM software.
  • Thousands of Addons: To make sure that Microsoft Dynamics 365 applications fit every customer’s needs, thousands of Microsoft partners and independent vendors are developing solutions that are published on Microsoft Appsource.
  • Security: Microsoft also provides robust security to protect your data and comply with industry and government regulations. They invest over $1 Billion into security each year to protect your data.

Microsoft truly provides a comprehensive opportunity to digitally transform your business without compromising on your processes and unique way of doing business.

Top Features

Here we will give you the top features of Dynamics 365 CRM applications:

Dynamics 365 Sales

  • Campaign Management
  • Case Management
  • Contact & Account Management
  • Customer Contract Management
  • Customer Support
  • Lead Management
  • Marketing Automation
  • Opportunity & Pipeline Mgmt
  • Quote & Order Management
  • Reporting & Analytics
  • Sales Force Automation
  • Territory & Quota Management

Dynamics 365 Field Service

  • Administration and analytics
  • Analytics
  • Booking
  • Calendar
  • Customer Portal
  • Dispatch Service
  • Employee Communication
  • Inventory management
  • Invoicing
  • Mobile app
  • Product Catalog
  • Reports
  • Telemetry

Dynamics 365 Customer Service

  • Articles
  • Case Management
  • Case Routing & Queue Configuration
  • Cases/Incidents
  • Connected Service with IoT
  • Conversations
  • Entitlements
  • Insights
  • Knowledge Base
  • Multisession
  • Queues
  • Service Calendar
  • Service Scheduler
  • SLA
  • Unified Interface compliant

Dynamics 365 Marketing

  • Campaign Automation
  • Email Templates
  • Event management
  • Events Portal
  • Lead management
  • Lead Nurturing
  • Lead Scoring
  • LinkedIn Integration
  • Marketing Automation
  • Marketing insights
  • Multichannel campaigns
  • Surveys
  • Web Tracking
  • Webinars

To receive a full list of capabilities and features accessible in your country, please contact your local Microsoft partner. For Malaysian and Cambodian companies, please contact us for more information or to organize a personal demonstration.


Pricing of Dynamics 365 CRM applications:

  • Dynamics 365 Sales: $65-$162 per user/month
  • Dynamics 365 Field Service: $95 per user/month
  • Dynamics 365 Customer Service: $50-$95 per user/month
  • Dynamics 365 Marketing: $1500 per tenant/month (Includes 10,000 contacts, 100,000 interactions, 1,000 SMS Messages)

*All the prices are in USD.

For more information about pricing and licensing please contact your local Microsoft Partner vendor. For Malaysia and Cambodia companies, please contact us.

2. Sage

best crm malaysia sage crm

Sage CRM is their main customer relationship management software focused on small and medium-sized businesses (SMBs) that includes three key modules:

  • Sales
  • Marketing
  • Customer Service

The Sage CRM software can be installed on-premises or deployed in the cloud. It’s also a highly customizable and configurable solution helping small businesses to adapt the application to their needs.

Due to its experience in the market, Sage is one of the top popular choices for SMBs all around the world including in Malaysia, making it one of the best CRM software locally and globally.

Why Sage as a CRM?

Sage is a well-known vendor with extensive experience in developing business software for small and medium-sized companies. This gives them valuable experience and knowledge in producing high-quality products perfectly suitable for this market.

One of the key strengths of Sage CRM is the natural integration with their main accounting software as well as with their inventory management solution.

This integration allows companies to centralize their important data across finance, operations, and front-end activities, removing any duplication and human errors.

As a Sage customer, you can choose from fully integrated CRM or Sage Sales, Marketing, and Service modules to suit your business needs.

Using Sage CRM enables you to gain reliable insight and act on it, understand your customers better, collaborate effectively, and improve team performance.

Sage CRM also synchs with other applications such as Google contacts, calendar, and Gmail for easier scheduling and email management. Or you can use other third-party tools like Mailchimp for better email marketing capabilities.

Top Features

Sage CRM Cloud includes features such as:

  • Campaign management
  • Case management
  • Case Management
  • Contact & Account Management
  • Customer Contract Management
  • Desktop Integration
  • Forecasting
  • Knowledge Base
  • Knowledgebase management
  • Lead Management
  • Mass email
  • Opportunity & Pipeline Mgmt.
  • Product & Price List Management
  • Quote & Order Management
  • Reporting
  • Support Analytics
  • Task / Activity Management
  • Territory & Quota Management


Though Sage doesn’t publicly list their prices, sources like G2 list its starting price at $39 per month per user.

To be sure of the exact price point they offer per user, you’ll have to request a callback to hear its price options once you get connected with one of its representatives.

3. Zoho CRM

best crm malaysia zoho crm

Zoho is a comprehensive suite of online business productivity and collaboration applications designed to work together with omnichannel capabilities based on a customer relationship management platform that helps businesses to take control of their business processes to build lasting customer relationships.

It provides you with tracking customers, hosts your email, collaborates on documents, manages projects, and many other applications to increase operational efficiency.

With Zoho, all these applications were designed from scratch to work together seamlessly and if you need to use outside apps for certain parts of your business you could plug those right into Zoho.

it’s all hosted online you don’t have to worry about upgrading to the newest version that’s all being done continuously without impacting your business and as your business grows and expands Zoho hosted applications scale perfectly to any size allowing you to work remotely without borders.

Zoho CRM offers integration with over 40 Zoho products and extends its capacity with more than 300 third-party app extensions, including G Suite, Office 365, Salesforce, and other popular apps.

There are over 40 business software products that Zoho offers across different verticals – team collaboration software, sales, and marketing automation, HR software, etc – and across platforms – Web, mobile (iOS and Android), and desktop (a few Mac and Windows Apps).

Why Zoho as a CRM?

With almost 20 years on the market, Zoho became one of the recognized CRM systems in the market around the world and is being used by millions of users.

With that, Zoho comes with many benefits that companies will enjoy if they subscribe to their software, here are a few benefits of why you should choose Zoho as your CRM system:

  • Secure and reliable: With advanced security features like encryption, audit logs, IP restrictions, and two-factor authentication, Zoho CRM conveniently protects your data, only allowing access to the users you authorize.
  • Mobile accessibility: If you have a sales team in the field, it’s important to ensure that they have access to customer data at all times. Zoho CRM allows them to stay on the move, close deals more effectively, and keep everyone in the loop.
  • Quick onboarding: Worried about migrating from your existing customer relationship management solutions? Our migration system, Zwitch, helps you bring all your existing sales data into Zoho CRM in just a few clicks.
  • Customer support: With our Enterprise support system, you’ll have access to a team of highly skilled support engineers on standby 24 hours a day, all year long. They can assist you with all your issues, big and small, generating solutions in under an hour, on average.
  • No hidden costs. No contracts. With Zoho CRM, there are no forced contracts or additional surprise costs. What you pay for is what you get. The pricing is flexible as well—you can opt to pay either monthly or annually.

For these and more Zoho has definitely made its way on our list of best CRM software that can be used by Malaysian companies.

Top Features

Zoho CRM offers everything you need to increase leads, accelerate sales, and measure sales performance. Here you can see the top features of Zoho CRM:

  • Contact Management
  • Deal Management
  • Lead Management
  • Marketing Automation
  • Mobile Apps
  • Omnichannel
  • Performance Management
  • Predictive Sales
  • Process Management
  • Sales Enablement
  • Sales Force Automation
  • Workflow Automation

For more information contact Zoho or its partners.


Zoho offers transparent pricing based on monthly and annual terms. There are four bundled service options. Free trials are available for each subscription level. The Standard bundle includes everything in the free version plus added features. (Each successive tier includes everything available in the bundles that precede it.)

  • Standard
    • Pricing: $14 per user per month when billed annually.
    • Additional features: automated workflows, custom dashboards, bulk emails, prospect scoring, sales forecasting, email insights, reminders, 50 custom modules, 1GB of storage, and more.
  • Professional
    • Pricing: $23 per user per month when billed annually.
    • Additional features: real-time sales notifications, blueprint business processes, inventory management, validation rules, web-to-case forms, up to 10 GB of data storage, and more.
  • Enterprise (most popular)
    • Pricing: $40 per user per month when billed annually
    • Additional features: Zia AI, customer journey command center, Canvas visual CRM view, advanced customization, mobile software development kit, and mobile device management, up to 15GB of data storage, multiuser portals, and more.
  • Ultimate
    • Pricing: $52 per user per month when billed annually.
    • Additional features: advanced business intelligence and analytics software, 5GB of file storage, up to 30GB of data storage, and enhanced feature limits across the system.

Zoho CRM’s Free Edition includes leads, documents, mobile apps, and more for three user accounts and is a perfect solution for growing home businesses that want to test the software.

4. Star CRM

Another great CRM system that deserves a spot on our list of best CRM software in Malaysia is definitely StarCRM.

Star CRM is one of the leading providers of CRM software and services in the Asia-Pacific region with over 20 years of proven track record helping small and large companies with CRM platforms.

Star CRM offers 14 compelling products and services to choose from. Gives you all the ammunition, you need to create superior customer engagement.

Why Star CRM as a CRM?

With 10 CRM software solutions, Star CRM helps you to manage your entire front-end activities from customer service, sales, customer loyalty, events, and employee engagement to digital marketing.

With over 20 years of experience in the CRM market in Malaysia, they established themselves as one of the top choices for CRM systems, and their CRM platforms are used by local and global companies such as Japan Tobacco International, Shell, Honeywell, Malaysia Institute of Accountants, Maybank, RHB, DHL, and many others.

Star CRM has profound benefits for businesses that implemented their solutions such as:

  • Increase Efficiency: Easier for sales representatives to track customer interactions and keep track of all communications.
  • Improved Customer Interactions: Allow sales replies to communicate with customers in real-time, which can lead to better customer service overall.
  • Improved Data Analysis: Provide data that can be used to identify areas where improvement is needed and make more informed business decisions moving forward.

Plus 8 other strengths that distinguish Star CRM in the marketplace. Also, they were recently named the Best CRM Cloud Vendor of 2018 by Frost & Sullivan in Malaysia. Also, APAC CIO Outlook ranked them No. 7 in the region. Their strengths are:

  • Client Portfolio: They have an amazing portfolio of clients who will vouch for their work!
  • Compelling Products & Services: They have a hugely compelling hybrid proposition in terms of their products and services.
  • Partnership: They take ‘partnership’ very seriously at Star CRM and that means they take full ownership and care about delivering the results.
  • Cost: They offer value for money!
  • Hands-On: They like to get their hands dirty in execution.

Top Features

Star CRM provides many different CRM solutions tailored to meet different and unique business needs and these come with their own set of features and capabilities.

Therefore, here is a list of solutions Star CRM offers:

  • Help Desk
  • Outbound
  • Sales Manager
  • Campaign Manager
  • Events Manager
  • Loyalty Manager
  • Mobile Apps
  • Websites

To learn more about these products and their features please contact Star CRM.


Though Star CRM doesn’t publicly list its prices. Contact Star CRM for more information.

5. HubSpot

best crm malaysia hubspot crm

The next on our list of best CRM software is HubSpot.

HubSpot is a business management and customer relationship management platform that offers free CRM system capabilities that are easy to use and integrate with your current systems including CMS and accounting software.

It is made up of multiple tools and ‘hubs’ that can be bought separately or together. HubSpot CRM gives companies the means to process and analyze customer information, extract relations from disparate data items to reveal insights and depict opportunities, generate sales funnels, and implement loyalty campaigns.

Why HubSpot as a CRM?

HubSpot CRM is a great solution for small businesses to start using entry-level cloud CRM software that has the ability to grow with your business.

Proper migration and population allow you to have a single customer view, that tracks their association with the relevant company, colleagues, activity, correspondence, list membership and engagement, website activity… the list goes on. This single customer view and the way it integrates across the platform is one of HubSpot’s greatest strengths.

Longtime HubSpot CRM users prize the software for the way it allows them to categorize customers according to their expectations and commit time to prospective buyers—capabilities that convert to more tangible values, especially in tandem with their sales and marketing systems.

Now that we know what HubSpot CRM is and the value it offers businesses let’s bring it closer home by identifying some of the HubSpot benefits of adopting the system for your personal growth.

  • HubSpot Starts as a Free CRM: HubSpot offers a free range of CRM capabilities that are perfect for start-ups, and small and medium businesses. It’s also a great way to experience the platform and get the feel of the system if that’s something for you.
  • Social Management Features: Social media are an important part of the marketing, sales, and customer service department and HubSpot provides excellent capabilities to manage your social media channels and collect important customer data from them.
  • Website Integration: One of the most recognize HubSpot CRM features is their integration with CMS such as WordPress enabling you to feed data right from your website straight to your CRM. This is essential as websites are one of the most important parts of marketing, sales, and customer service.
  • Communication Tracking: HubSpot helps you to easily track your communication across multiple channels giving your teams the power of knowing your customers better than before and not losing valuable information.
  • HubSpot Marketing Integration: HubSpot is not only an excellent CRM software, but also allows you to seamlessly integrate with other marketing tools software such as Dynamics 365, Salesforce, MailChimp, and others.
  • Sales & Marketing: HubSpot provides excellent capabilities that allow you to align your sales and marketing and harness the power of data from both departments in order to improve business outcomes.

Top Features

Core Features of HubSpot CRM:

  • Contact Management
  • Contact & Company Insights
  • Companies
  • Gmail & Outlook Integration
  • Deals
  • Tasks

Features for Marketers:

  • Forms
  • Lead Analytics Dashboard
  • Contact Activity

Features for Salespeople:

  • Email Templates
  • Email Scheduling
  • Email Tracking
  • Documents
  • Calling
  • Meetings
  • Canned Snippets


There are four products: Hubspot CRM is completely free. Marketing Hub, Sales Hub, and Service Hub are available via four plans, with varying features and add-ons: Free, Starter ($50/month), Professional ($400–$890), and Enterprise ($1200– $3200). Growth Suite bundles all the products together at a discounted price.

6. Second CRM

best crm software in malaysia second crm

Second CRM offers a common technology platform, covering sales, customer service, and operations, for small to medium businesses, to implement data-driven standard processes that improve productivity and help businesses scale.

Along with the generic automation software that serves the majority of small to medium businesses, Second CRM for Industries, offer preconfigured Second CRM solutions, helping customers to immediately benefit from the proven best practices, with enterprise-level support.

Why Second CRM as a CRM?

Second CRM with the local expertise makes it an ideal CRM solution for companies located in Malaysia. They have worked with hundreds of clients from small-sized single location companies to large regional enterprises, across multiple industries and geographies.

This experience gives them a unique way of helping and delivering the right CRM applications for their customers in this region. And there are numerous benefits of why you should choose Second CRM as your CRM software:

  • Asian Products: Second CRM develop all our products keeping in mind local regulations and the needs of Asian SME businesses. From supporting all Asian languages, currencies, and taxation, offering billing in local currencies, to having customer support guys speak the local language, goes a long way to establish themselves as the first choice among Asian businesses.
  • Data Drive Standard Processes: Second CRM promote business automation and a data-driven approach to managing any business looking to scale. Implementing standard business processes with automated workflows and escalating any anomalies with real-time dashboards and KPIs are MUST for predictable business growth and scaling up.
  • High-Quality Customer Support: Second CRM offers multiple support options via email, phone, skype, or even WhatsApp, whatever customers prefer, as long as they are using their products. Multiple implementations and support packages are available to meet the needs of every business.
  • The Right Approach for Each Customer: Second CRM encourage businesses to start with basic automation and then slowly add advanced features as they scale. This way businesses don’t have to fork out a big amount upfront, without seeing any tangible returns, and also it helps in a smoother transition for employees.

Top Features

Second CRM offers three different CRM applications to fit their customer needs, each application offers a different set of features. In this set you can see some of the top features those applications have to offer:

  • Accounting Integration
  • Billing and Payments
  • Calendars and Reminders
  • Campaign Management
  • Contact Management
  • Customer Database
  • Customer Interactions
  • Customer Management
  • Data Enrichment
  • Lead Management
  • Lead Nurturing
  • Leads Management
  • Manage sales team and track activities
  • Opportunities Management
  • Payments and Receipts
  • Sales and Delivery Orders
  • Sales Reporting
  • Task Management


Second CRM offers a free subscription for the first 5 users with their based functionalities additionally then you will need to pay $5 per user/month. Then to extend your CRM capabilities you can include Sales or Service add-ons that cost each $30 per user per month.

7. Salesforce

best crm malaysia salesforce crm

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Salesforce provides SaaS CRM applications focused on customer service, marketing automation, analytics, sales management, and application development.

Salesforce is one of the most famous CRM providers in the world and according to Statista, Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide with a market share of 19.5 percent.

Salesforce CRM services allow your business to use modern cloud and AI technologies to improve your customer experiences, centralize your CRM data and drive better outcomes. It enables you to track customer activity, market to customers, support your customers, and many more.

Why Salesforce as a CRM?

Salesforce is one of the best well-known CRM vendors used by small and large companies around the world including Malaysia.

Since its inception in 1999, Salesforce grew to the largest CRM provider in the world providing world-class cloud CRM applications that seamlessly connect and support marketing, sales, customer service, ad field service operation.

  • Mobile CRM: Salesforce is one of the first pioneers in mobile CRM. Since then, Salesforce mobile CRM has become one of the leaders in helping companies be less depended on-premises and allowing more flexibility to their employees.
  • Easy-to-Integrate: Because Salesforce is the biggest CRM vendor in the market many applications are developing seamless integration Salesforce integration. Thus, by using Salesforce CRM you can easily integrate your other tools with it.
  • Multitenant platform: Because Salesforce is using a multitenant platform for their CRM applications, users don’t have to worry about any future updates or upgrades, it’s easy to upscale or downscale company needs and pay only for what you need.
  • Highly Customizable CRM: One of the biggest reasons why companies are using Salesforce is because it’s one of the most customizable CRM applications on the market, allowing even the most complex and specialized companies to adopt CRM to their needs.
  • Security: Because Salesforce is a large corporation, they have the money to invest in enterprise-level security. So, by using Salesforce CRM you know your data and business are protected from insight and out.
  • Features: Salesforce provides the most features CRM vendors can offer for every application, ensuring you have everything you need.

Top Features

Salesforce provides numerous CRM applications each with different features. Therefore, here we will mention the top features for each CRM application:

Salesforce Automation

  • Activity Management
  • Contact Management
  • Lead Management
  • Mobile CRM
  • Opportunity Management
  • Partner Management
  • Pipeline and Forecast Management
  • Reports and Dashboards
  • Territory Management

Salesforce Customer Service (Service)

  • Account and Contact Management
  • Analytics
  • Asset and Order Management
  • Case Management
  • Omni-channel routing
  • Service Console
  • Social Customer Service
  • Telephony Integration
  • Workflows and Approval

Salesforce Digital Channels (Service)

  • Chatbots
  • Messaging
  • Social Networks

Salesforce Field Service (Service)

  • Analytics
  • Inventory Management
  • Job Management
  • Job Schedules
  • Mobile App
  • Workforce Optimization

Salesforce Marketing (Solutions)

  • Demand Generation
  • Digital Advertising
  • Digital Marketing
  • Email Marketing
  • Marketing Analytics

Salesforce Commerce

  • AI for Commerce
  • B2B Commerce
  • B2C Commerce
  • Contact Management
  • Headless Commerce
  • Order Management

For more information, please contact the local Salesforce team or certified Salesforce partner.


Pricing of Salesforce CRM applications:

  • Sales: $25-300 per user/month
  • Service: $25-300 per user/month
  • Marketing: Request for pricing from Salesforce or their partners.
  • Commerce: Request for pricing from Salesforce or their partners

*All the prices are in USD.

For more information about pricing and licensing please contact your local Salesforce Partner or Salesforce team.

8. Freshsales

freshsales crm best malaysia crm

Freshsales (formerly Freshworks CRM) is a free CRM tool with a key difference—it’s an all-in-one package combining sales and marketing capabilities, chat, and an in-built phone.

Freshworks offers CRM products to better manage your customer interactions, and better manage and centralize your CRM data. It includes tools like lead management, contact management, sales management, and service management to successfully attract leads, convert leads into customers, and keep them coming back for more.

All this allows you to effectively manage your front-end activities and improve your business outcomes using Freshworks CRM applications.

Why Freshsales as a CRM?

Any CRM providers claim they’re free but have some caveats.

This great option for small and medium-size companies offers rich features that are easy to use with an intuitive, user-friendly interface.

Freshsales also offers both mobile and desktop versions, making it easy to view, edit or add new data into the CRM system enabling your sales team to become more mobile and responsive wherever they are.

And what’s best about Freshsales is that they provide a free version with unlimited users which is rare in the cloud CRM world. They also offer many premium features for free as well.

  • Unlimited users: As your team grows, Freshsales grows with you. Kickstart your free CRM without any limitations on the number of users.
  • Free support: Freshsales provides 24/5 free support over phone, email, and chat. You also get access to demos and user guides to understand the solution better.
  • Secure: Freshsales is built to provide high resilience. The role-based access allows you to restrict CRM access based on the hierarchy of your employees.
  • Easy to set up: Unlike enterprise CRM software like Salesforce, Freshsales comes with a short implementation cycle and allows you to migrate from other solutions easily, including Salesforce, so your sales teams can get up to speed quickly.
  • Easy to use: Freshsales is extremely user-friendly which limits user adoption to a minimum and allow employees to focus on managing their tasks instead of learning new software.

Top Features

Freshsales wide range of features perfectly suitable for small and medium-sized businesses in Malaysia. Here is a list of top Freshsales features:

  • Channel / partner relationship management
  • Contact Management
  • Dashboards & Reporting
  • Email Marketing
  • Forecasting
  • Integration with an email client
  • Interaction tracking
  • Lead Management
  • Mobile CRM
  • Opportunity Management
  • Task Management
  • Territory Management
  • Workflow Management


Starts from $0 and the highest pricing are 83$ per user/month for the enterprise version. Visit Freshworks pricing for more information.

9. Pipedrive

best crm software malaysia pipedrive crm

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Pipedrive is a SaaS CRM and pipeline management solution developed mainly for the sales team to manage sales activities, but it also provides additional capabilities to assist with marketing. Pipedrive streamlines every sales task from receiving the leads to converting to closing the customer.

The main aspect of Pipedrive is to give full visibility of the sales pipeline tailored to each salesperson and their KPIs. It’s fully customizable to fit your unique sales processes and yet stay on top throughout different stages of the sales cycle.

A robust interface displays the progress stages for each deal with the complete details for the next actionable items. The activity & goal feature allows users to track the pending activities in each pipeline. Pipedrive also offers custom sales reporting tools to monitor individual and team level targets, analyze sales data and generate visual reports.

Why Pipedrive is a CRM?

Pipedrive is built explicitly for sales analysis, lead nurturing and pipeline follow-ups to improve your sales processes and ensure your sales team is productive.

However, Pipedrive also extends beyond its sales capabilities, and it can be used as your main CRM software. Yet, it is mainly focusing on sales and relationship-building processes to make them more efficient.

Therefore, this is an excellent CRM software for companies that mainly focuses on sales. Here you can see some of the biggest benefits of using Pipedrive CRM:

  • Flexibility: Pipedrive offer over 350 integrations and with the customization available, this is a very flexible CRM in its market.
  • Customization: Unlike other similar competitors, Pipedrive allows you to entirely customize your CRM system.
  • Reporting: Pipedrive allows you to import clusters of data in a spreadsheet and turn it into actionable insights.
  • Sales Processes: Pipedrive is perfect for managing sales processes from end to end.
  • Ridiculously easy to use: You can get up and running with this CRM software in just a few minutes. Name your pipeline stages according to your sales process, fill it up with deals, and start dragging and dropping towards “won”.

Top Features

Here is a list of Pipedrive CRM features:

  • Activities Overview
  • Custom Columns and Filters
  • Email Templates
  • Logging Leads
  • Revenue Projection
  • Scheduler
  • Smart Contact Data
  • Track Communication
  • Customizable Reports
  • Visual Pipeline of Sales Stages
  • Workflow Automation


Pricing for the Pipedrive platform is flexible and cost-effective. The system is currently available to new users at the following levels:

  • Essential – the US $12.50 per month, per user, with access to entry-level pipeline management
  • Advanced – US $24.90 per month, per user, with access to intermediate automation and workflow management
  • Professional – US $49.90 per month, per user, with complete access to Pipedrive’s best CRM facilities
  • Enterprise – US $99.90 per month, per user, built for bigger businesses for wider onboarding

10. Bitrix24

bitrix24 crm best system in malaysia

Bitrix24 is online collaboration, sales, and marketing suite that features 35+ business tools. Bitrix24 streamlines any process you have – from capturing and converting leads to preparing bills and invoices.

Bitrix24’s comprehensive software includes a CRM, website builder, communications platform, helpdesk, and project management suite. Its price is hard to beat but be prepared for a steep learning curve.

Bitrix24 also offers a free CRM system including online collaboration, automation, and marketing software platform for all kinds of organizations – from businesses to nonprofits. They provide unlimited records and dozens of CRM tools like client management, pipeline management, CRM scheduling, 360-degree customer view many more great tools.

Why Bitrix24 as a CRM?

With Bitrix24 CRM, you will be able to acquire leads effortlessly, manage all your contacts and transactions, automate your business processes, and simply close more deals. Throw in an arsenal of marketing tools and you’ll get the picture.

Bitrix24 is a great CRM system for start-ups, and small and medium-sized businesses offering basic customer relationship management and lead management capabilities with some surprisingly powerful automation features, file sharing, and email marketing integration options.

Here are some of the strong benefits of using Bitrix24 as your CRM software:

  • Centralize Communication and Collaboration: Despite it being a smaller player in the CRM industry they provide the ability to centralize all communication and collaboration for your organization.
  • Plenty of Features: Bitrix24 CRM provides a massive array of functions and features for its customers. Certainly, this could be overwhelming at first, but very handy over the long run.
  • Unlimited Contacts: For only $199 per month, you can have unlimited users accessing this feature-packed CRM software.
  • Very Affordable: Unlike their competitors, Bitrix24 is one of the most affordable solutions yet provides more features.

Top Features

Bitrix24 provides an astonishingly large number of features that can be hard to compare with any of its close competitors. Here you can see some of the top Bitrix24 CRM features:

  • Chats
  • Client service & communication
  • Commission calculator
  • Contact Management
  • CRM & lead management
  • CRM integrations
  • Dashboard
  • KPI management
  • Lead forms
  • Lead management
  • Omni-channel marketing
  • Project & team management
  • Remote Working Experience
  • Sales Intelligence
  • Social Network Management
  • Stock and Inventory
  • Unified workspace
  • Webmail
  • Workflows


Bitrix24 offers four plans: Free, Basic, Standard, and Professional. Plans are priced for your entire team rather than per user, which makes this platform much more affordable than competing CRM software. You can pay monthly, but Bitrix24 offers a 20% discount if you pay annually or a 31% discount if you purchase a two-year subscription.

11. Monday CRM

crm software in malaysia monday crm

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Monday CRM combines its powerful productivity and project management tools with a CRM system. All their applications are developed to be very user-friendly and easy to learn.

The Monday CRM lets you manage customers, leads, and campaigns, while the project management tool tracks your projects, budgets, and teams. Date flows freely between all your departments, eliminating hundreds of hours of manual entry and ensuring no delay between winning a deal and delivering a project. You can expect a tidy, colorful layout that is easy to understand and customize, making onboarding a snap.

Why Monday is a CRM?

Monday CRM is perfect for marketers that need project management capabilities included within their CRM software as well as collaboration tools. It offers rich-featured CRM capabilities with a modern and intuitive interface that is easy to learn and use.

Monday combines project management with CRM to great effect, earning high ratings from both users and industry experts. The CRM lets you manage customers, leads, and campaigns, while the project management tool tracks your projects, budgets, and teams.

  • Customization: Monday CRM can be greatly customized to fit your needs and company processes in a way that is most efficient and effective.
  • Easy-to-Use: Monday CRM was designed to be used as fast as possible by everyone. Whether you are a tech person or not, you find yourself familiar with the tool pretty quickly.
  • Templates: Monday CRM offers plenty of templates to customize their CRM and project management tools in a way to fit your needs.
  • Mobile CRM: Monday offers a user-friendly and very capable mobile CRM version for anybody that needs to access and update CRM data on the go.
  • Easy to Set Up: Monday CRM is easy to set up and requires very little knowledge of the tool to get it to work for you. However, they also provide plenty of guides and video tutorials if you find yourself lost.

Top Features

While Monday is predominantly a project management tool, they offer a fair number of CRM features:

  • Budget and Expense Management
  • Change request and Case Management
  • Document Management
  • Document management
  • Email integration
  • Email integration
  • Gantt Charts
  • Integration with accounting software
  • Mobile Access
  • Mobile access
  • Project & financial reporting
  • Quotes/estimates
  • Resource Management
  • Scheduling
  • Support for Agile Methodology
  • Supported:
  • Task Management
  • Team Collaboration
  • Timesheet Tracking
  • Timesheet tracking
  • Workflow Automation


  • Free trial – yes
  • Individual – free plan forever
  • Basic- $24 per month, paid annually
  • Standard – $30 per month, paid annually
  • Pro – $48 per month, paid annually
  • Enterprise – View detailed pricing plans

12. Oracle NetSuite CRM

crm malaysia best netsuite crm

NetSuite CRM is a customer relationship management solution that helps companies manage all their potential customers and current customers, partners, and suppliers within a single application. NetSuite provides all the traditional capabilities you would expect from CRM such as salesforce automation, customer service management, and marketing automation, plus the ability to manage quotes, commissions, sales forecasts, and partner relationships.

Because NetSuite provides also an ERP solution it enables you to centralize all your front-end and back-end data and processes and create a seamless flow of information across the entire customer lifecycle – from lead all the way through opportunity, order, fulfillment, renewal, upsell, cross-sell and support. Learn more on NetSuite alternatives.

Why NetSuite as a CRM?

NetSuite as one of the leaders in ERP software enables companies to centralize their entire operations allowing free flow of important data and it is seamlessly integrated with their CRM software uniting your entire business.

NetSuite CRM offers numerous functionalities for a variety of business needs. This advanced CRM software also offers rich features such as sales forecasting, order management, and commission structures for its users. NetSuite has turned a traditional CRM platform into something extraordinary.

  • Single data source: NetSuite CRM provides a single view of a customer across all channels and provides complete visibility into all online, in-store, and phone transactions and interactions.
  • Improved Sales Performance: NetSuite CRM provides full visibility into pipeline and forecasts and streamlines the sales process with a fully unified quote-to-order, cash, and fulfillment solution.
  • Effective Campaign Management: It streamlines the execution of marketing campaigns across multiple channels.
  • Increased Customer Satisfaction: NetSuite CRM allows support teams to access customer information anywhere, anytime to drive customer satisfaction and retention.

Top Features

NetSuite CRM has a lot to offer to its customers. Here you can find the top NetSuite CRM features:

  • Campaign Management
  • Customer Service Management
  • Ecommerce
  • Email Marketing
  • Incentive Compensation
  • Lead management
  • Marketing Automation
  • Mobile CRM
  • Opportunity Management
  • Partner Relationship Management
  • Real-time Dashboards
  • Reporting and Analytics
  • Reporting and analytics
  • Sales Force Automation
  • Sales Forecasting and Quota Management
  • Time Tracking
  • Upsell, Quote, and Order Management


Though NetSuite CRM doesn’t publicly list its prices, sources like Capterra list its price at $129 per month per user.

To be sure of the exact price point they offer per user, you’ll have to request a callback to hear its price options once you get connected with one of its representatives.

Which One is the Best CRM Software in Malaysia?

This is a tricky question as there is no ultimate CRM software that fits every customer’s needs, budget, and other requirements.

Therefore, here you can see the list of top CRM apps that are available in Malaysia, and ultimately your company must decide what exactly they need from their CRM software, how many users will use it, what’s the future projects and the budget.

Based on this and other requirements of your company you can decide which CRM software is the best for you.

If you are interested in Microsoft Dynamics 365 CRM or ERP applications contact us and our experts will get in touch with you shortly. Get in touch with us.

Agile Dynamics Solutions is the leading Microsoft Gold Partner in Malaysia and Cambodia with over 30 years of experience, 300+ local customers across all sizes and industries (the largest customer base), and a unique methodology developed by our experts with a 100% implementation rate.

Learn more about Microsoft Dynamics 365 CRM Applications

Microsoft Dynamics 365 CRM Applications are standalone business apps developed to help companies manage customer data, attract new customers, retain current customers, and improve business efficiencies. Microsoft CRM applications cover business processes including Marketing, Customer Service, Sales, and Field Service. Together with AI, you will get a 360-degree view in real-time of your customers and prospects.

Microsoft Dynamics 365 Sales - sales management solution

Is Sales Management & Sales Force Automation CRM system that enables salespeople to build strong relationships with their customers, take actions based on insights, and close sales faster with actionable insights and a personalized approach.

Microsoft Dynamics 365 Marketing

Is a marketing-automation application that helps manage multi-channel campaigns and turn prospects into business relationships. The app is easy to use, works seamlessly with Dynamics 365 Sales, and has built-in business intelligence.

Microsoft Dynamics 365 Customer Service

Is Customer Automation and Customer Management system. Differentiate your brand by taking advantage of built-in intelligence to deliver faster, more personalized service and add value to every customer interaction.

Microsoft Dynamics 365 Field Service

Provides complete field Service Management including service agreements, predictive maintenance, preventative maintenance, work order management, resource management, product inventory, scheduling and dispatch, mobility, collaboration, customer billing, and analytics.

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