Turn Event Attendees into Loyal Customers
A typical customer’s life is radically different from how it was even a year ago. Creating customer events has changed decisively too.
It’s not news that restrictions on travel and group gatherings have upended how events are conceived, structured, and managed. What is significant is the speed at which the transition to virtual events has happened.
Microsoft Dynamics 365 Marketing offers capabilities that enhance the audience experience before, during, and after your event. It can connect seamlessly with Microsoft Teams to help you run webinars and events and then continue engaging with event attendees, nurturing them into loyal customers.
Virtual events spark greater engagement
Spurred by tumultuous changes in where and how people could meet and events could be held (or not), virtual events have quickly become the option of choice for event organizers.
In the past year, nearly all businesses and organizations involved in meetings or conferences have increased their involvement with virtual events—and a Forbes Communications Council article cites a study showing that event planners are seeing increasing demand for all things virtual over the next 12 to 18 months.
Part of this shift comes from logistic and financial considerations: virtual events don’t have the costs of travel, lodging, or meals. Without these considerations, attendees can more readily commit themselves to an event.
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