Chapter #6
12 Best CRM Software Companies in Malaysia in 2023
In this chapter, we are going to share with you some of the best CRM software companies in Malaysia that you should check out when you are selecting CRM software for your company.
In this chapter, we are going to share with you some of the best CRM software companies in Malaysia that you should check out when you are selecting CRM software for your company.
Selecting the right business application for a business can be a tedious and daunting task and the selection will hugely affect the future of the company, how they are doing business, how well they can adapt to market changes as well as the business processes.
And this also includes selecting the right CRM software for your company. It’s essential for your company to do due diligence before making a decision.
Therefore, here we have curated a list of the best CRM software options available in Malaysia:
Microsoft Dynamics 365 is a suite of connected modular ERP & CRM applications and services built on Microsoft Azure designed to transform your core customer, employee, and business activities. It combines CRM and ERP capabilities and integrates your data, business logic, and processes. And it is natively integrated with productivity apps in Microsoft 365 such as Excel, Word, Outlook, and others.
Some might be surprised that Microsoft offers CRM applications, however, in fact, Microsoft is one of the leaders in CRM technology in terms of functionalities and capabilities.
And because Microsoft Dynamics 365 CRM applications are built on Azure with other Microsoft products such as Microsoft 365 and Microsoft Power Platform, then all of them share natural integration enabling customers to use one application to finish work instead of switching between apps.
With that, Microsoft Dynamics 365 offers several CRM applications:
These CRM solutions work like standalone applications that are seamlessly integrated. So, when you subscribe to your first CRM solution, then you can quickly attach another CRM application and seamlessly unify your data without complicated customization or integration process.
With Dynamics 365, you get a flexible solution that’s customizable to suit your business requirements. You can choose a stand-alone application to meet the needs of a specific line of business or use multiple CRM tools that work together as a powerful integrated solution.
As mentioned, Microsoft Dynamics 365 consists of several ERP & CRM modular applications that are built on the same platform. Because of that, Microsoft is the only company that truly supports the full digital transformation of back-end and front-end business activities.
Microsoft truly provides a comprehensive opportunity to digitally transform your business without compromising on your processes and unique way of doing business.
Here we will give you the top features of Dynamics 365 CRM applications:
Dynamics 365 Sales
Dynamics 365 Field Service
Dynamics 365 Customer Service
Dynamics 365 Marketing
To receive a full list of capabilities and features accessible in your country, please contact your local Microsoft partner. For Malaysian and Cambodian companies, please contact us for more information or to organize a personal demonstration.
Pricing of Dynamics 365 CRM applications:
*All the prices are in USD.
For more information about pricing and licensing please contact your local Microsoft Partner vendor. For Malaysia and Cambodia companies, please contact us.
Sage CRM is their main customer relationship management software focused on small and medium-sized businesses (SMBs) that includes three key modules:
The Sage CRM software can be installed on-premises or deployed in the cloud. It’s also a highly customizable and configurable solution helping small businesses to adapt the application to their needs.
Due to its experience in the market, Sage is one of the top popular choices for SMBs all around the world including in Malaysia, making it one of the best CRM software locally and globally.
Sage is a well-known vendor with extensive experience in developing business software for small and medium-sized companies. This gives them valuable experience and knowledge in producing high-quality products perfectly suitable for this market.
One of the key strengths of Sage CRM is the natural integration with their main accounting software as well as with their inventory management solution.
This integration allows companies to centralize their important data across finance, operations, and front-end activities, removing any duplication and human errors.
As a Sage customer, you can choose from fully integrated CRM or Sage Sales, Marketing, and Service modules to suit your business needs.
Using Sage CRM enables you to gain reliable insight and act on it, understand your customers better, collaborate effectively, and improve team performance.
Sage CRM also synchs with other applications such as Google contacts, calendar, and Gmail for easier scheduling and email management. Or you can use other third-party tools like Mailchimp for better email marketing capabilities.
Sage CRM Cloud includes features such as:
Though Sage doesn’t publicly list their prices, sources like G2 list its starting price at $39 per month per user.
To be sure of the exact price point they offer per user, you’ll have to request a callback to hear its price options once you get connected with one of its representatives.
Zoho is a comprehensive suite of online business productivity and collaboration applications designed to work together with omnichannel capabilities based on a customer relationship management platform that helps businesses to take control of their business processes to build lasting customer relationships.
It provides you with tracking customers, hosts your email, collaborates on documents, manages projects, and many other applications to increase operational efficiency.
With Zoho, all these applications were designed from scratch to work together seamlessly and if you need to use outside apps for certain parts of your business you could plug those right into Zoho.
it’s all hosted online you don’t have to worry about upgrading to the newest version that’s all being done continuously without impacting your business and as your business grows and expands Zoho hosted applications scale perfectly to any size allowing you to work remotely without borders.
Zoho CRM offers integration with over 40 Zoho products and extends its capacity with more than 300 third-party app extensions, including G Suite, Office 365, Salesforce, and other popular apps.
There are over 40 business software products that Zoho offers across different verticals – team collaboration software, sales, and marketing automation, HR software, etc – and across platforms – Web, mobile (iOS and Android), and desktop (a few Mac and Windows Apps).
With almost 20 years on the market, Zoho became one of the recognized CRM systems in the market around the world and is being used by millions of users.
With that, Zoho comes with many benefits that companies will enjoy if they subscribe to their software, here are a few benefits of why you should choose Zoho as your CRM system:
For these and more Zoho has definitely made its way on our list of best CRM software that can be used by Malaysian companies.
Zoho CRM offers everything you need to increase leads, accelerate sales, and measure sales performance. Here you can see the top features of Zoho CRM:
For more information contact Zoho or its partners.
Zoho offers transparent pricing based on monthly and annual terms. There are four bundled service options. Free trials are available for each subscription level. The Standard bundle includes everything in the free version plus added features. (Each successive tier includes everything available in the bundles that precede it.)
Zoho CRM’s Free Edition includes leads, documents, mobile apps, and more for three user accounts and is a perfect solution for growing home businesses that want to test the software.
Another great CRM system that deserves a spot on our list of best CRM software in Malaysia is definitely StarCRM.
Star CRM is one of the leading providers of CRM software and services in the Asia-Pacific region with over 20 years of proven track record helping small and large companies with CRM platforms.
Star CRM offers 14 compelling products and services to choose from. Gives you all the ammunition, you need to create superior customer engagement.
With 10 CRM software solutions, Star CRM helps you to manage your entire front-end activities from customer service, sales, customer loyalty, events, and employee engagement to digital marketing.
With over 20 years of experience in the CRM market in Malaysia, they established themselves as one of the top choices for CRM systems, and their CRM platforms are used by local and global companies such as Japan Tobacco International, Shell, Honeywell, Malaysia Institute of Accountants, Maybank, RHB, DHL, and many others.
Star CRM has profound benefits for businesses that implemented their solutions such as:
Plus 8 other strengths that distinguish Star CRM in the marketplace. Also, they were recently named the Best CRM Cloud Vendor of 2018 by Frost & Sullivan in Malaysia. Also, APAC CIO Outlook ranked them No. 7 in the region. Their strengths are:
Star CRM provides many different CRM solutions tailored to meet different and unique business needs and these come with their own set of features and capabilities.
Therefore, here is a list of solutions Star CRM offers:
To learn more about these products and their features please contact Star CRM.
Though Star CRM doesn’t publicly list its prices. Contact Star CRM for more information.
The next on our list of best CRM software is HubSpot.
HubSpot is a business management and customer relationship management platform that offers free CRM system capabilities that are easy to use and integrate with your current systems including CMS and accounting software.
It is made up of multiple tools and ‘hubs’ that can be bought separately or together. HubSpot CRM gives companies the means to process and analyze customer information, extract relations from disparate data items to reveal insights and depict opportunities, generate sales funnels, and implement loyalty campaigns.
HubSpot CRM is a great solution for small businesses to start using entry-level cloud CRM software that has the ability to grow with your business.
Proper migration and population allow you to have a single customer view, that tracks their association with the relevant company, colleagues, activity, correspondence, list membership and engagement, website activity… the list goes on. This single customer view and the way it integrates across the platform is one of HubSpot’s greatest strengths.
Longtime HubSpot CRM users prize the software for the way it allows them to categorize customers according to their expectations and commit time to prospective buyers—capabilities that convert to more tangible values, especially in tandem with their sales and marketing systems.
Now that we know what HubSpot CRM is and the value it offers businesses let’s bring it closer home by identifying some of the HubSpot benefits of adopting the system for your personal growth.
Core Features of HubSpot CRM:
Features for Marketers:
Features for Salespeople:
There are four products: Hubspot CRM is completely free. Marketing Hub, Sales Hub, and Service Hub are available via four plans, with varying features and add-ons: Free, Starter ($50/month), Professional ($400–$890), and Enterprise ($1200– $3200). Growth Suite bundles all the products together at a discounted price.
Second CRM offers a common technology platform, covering sales, customer service, and operations, for small to medium businesses, to implement data-driven standard processes that improve productivity and help businesses scale.
Along with the generic automation software that serves the majority of small to medium businesses, Second CRM for Industries, offer preconfigured Second CRM solutions, helping customers to immediately benefit from the proven best practices, with enterprise-level support.
Second CRM with the local expertise makes it an ideal CRM solution for companies located in Malaysia. They have worked with hundreds of clients from small-sized single location companies to large regional enterprises, across multiple industries and geographies.
This experience gives them a unique way of helping and delivering the right CRM applications for their customers in this region. And there are numerous benefits of why you should choose Second CRM as your CRM software:
Second CRM offers three different CRM applications to fit their customer needs, each application offers a different set of features. In this set you can see some of the top features those applications have to offer:
Second CRM offers a free subscription for the first 5 users with their based functionalities additionally then you will need to pay $5 per user/month. Then to extend your CRM capabilities you can include Sales or Service add-ons that cost each $30 per user per month.
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Salesforce provides SaaS CRM applications focused on customer service, marketing automation, analytics, sales management, and application development.
Salesforce is one of the most famous CRM providers in the world and according to Statista, Salesforce is the leading vendor in the customer relationship management (CRM) applications market worldwide with a market share of 19.5 percent.
Salesforce CRM services allow your business to use modern cloud and AI technologies to improve your customer experiences, centralize your CRM data and drive better outcomes. It enables you to track customer activity, market to customers, support your customers, and many more.
Salesforce is one of the best well-known CRM vendors used by small and large companies around the world including Malaysia.
Since its inception in 1999, Salesforce grew to the largest CRM provider in the world providing world-class cloud CRM applications that seamlessly connect and support marketing, sales, customer service, ad field service operation.
Salesforce provides numerous CRM applications each with different features. Therefore, here we will mention the top features for each CRM application:
Salesforce Automation
Salesforce Customer Service (Service)
Salesforce Digital Channels (Service)
Salesforce Field Service (Service)
Salesforce Marketing (Solutions)
Salesforce Commerce
For more information, please contact the local Salesforce team or certified Salesforce partner.
Pricing of Salesforce CRM applications:
*All the prices are in USD.
For more information about pricing and licensing please contact your local Salesforce Partner or Salesforce team.
Freshsales (formerly Freshworks CRM) is a free CRM tool with a key difference—it’s an all-in-one package combining sales and marketing capabilities, chat, and an in-built phone.
Freshworks offers CRM products to better manage your customer interactions, and better manage and centralize your CRM data. It includes tools like lead management, contact management, sales management, and service management to successfully attract leads, convert leads into customers, and keep them coming back for more.
All this allows you to effectively manage your front-end activities and improve your business outcomes using Freshworks CRM applications.
Any CRM providers claim they’re free but have some caveats.
This great option for small and medium-size companies offers rich features that are easy to use with an intuitive, user-friendly interface.
Freshsales also offers both mobile and desktop versions, making it easy to view, edit or add new data into the CRM system enabling your sales team to become more mobile and responsive wherever they are.
And what’s best about Freshsales is that they provide a free version with unlimited users which is rare in the cloud CRM world. They also offer many premium features for free as well.
Freshsales wide range of features perfectly suitable for small and medium-sized businesses in Malaysia. Here is a list of top Freshsales features:
Starts from $0 and the highest pricing are 83$ per user/month for the enterprise version. Visit Freshworks pricing for more information.
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Pipedrive is a SaaS CRM and pipeline management solution developed mainly for the sales team to manage sales activities, but it also provides additional capabilities to assist with marketing. Pipedrive streamlines every sales task from receiving the leads to converting to closing the customer.
The main aspect of Pipedrive is to give full visibility of the sales pipeline tailored to each salesperson and their KPIs. It’s fully customizable to fit your unique sales processes and yet stay on top throughout different stages of the sales cycle.
A robust interface displays the progress stages for each deal with the complete details for the next actionable items. The activity & goal feature allows users to track the pending activities in each pipeline. Pipedrive also offers custom sales reporting tools to monitor individual and team level targets, analyze sales data and generate visual reports.
Pipedrive is built explicitly for sales analysis, lead nurturing and pipeline follow-ups to improve your sales processes and ensure your sales team is productive.
However, Pipedrive also extends beyond its sales capabilities, and it can be used as your main CRM software. Yet, it is mainly focusing on sales and relationship-building processes to make them more efficient.
Therefore, this is an excellent CRM software for companies that mainly focuses on sales. Here you can see some of the biggest benefits of using Pipedrive CRM:
Here is a list of Pipedrive CRM features:
Pricing for the Pipedrive platform is flexible and cost-effective. The system is currently available to new users at the following levels:
Bitrix24 is online collaboration, sales, and marketing suite that features 35+ business tools. Bitrix24 streamlines any process you have – from capturing and converting leads to preparing bills and invoices.
Bitrix24’s comprehensive software includes a CRM, website builder, communications platform, helpdesk, and project management suite. Its price is hard to beat but be prepared for a steep learning curve.
Bitrix24 also offers a free CRM system including online collaboration, automation, and marketing software platform for all kinds of organizations – from businesses to nonprofits. They provide unlimited records and dozens of CRM tools like client management, pipeline management, CRM scheduling, 360-degree customer view many more great tools.
With Bitrix24 CRM, you will be able to acquire leads effortlessly, manage all your contacts and transactions, automate your business processes, and simply close more deals. Throw in an arsenal of marketing tools and you’ll get the picture.
Bitrix24 is a great CRM system for start-ups, and small and medium-sized businesses offering basic customer relationship management and lead management capabilities with some surprisingly powerful automation features, file sharing, and email marketing integration options.
Here are some of the strong benefits of using Bitrix24 as your CRM software:
Bitrix24 provides an astonishingly large number of features that can be hard to compare with any of its close competitors. Here you can see some of the top Bitrix24 CRM features:
Bitrix24 offers four plans: Free, Basic, Standard, and Professional. Plans are priced for your entire team rather than per user, which makes this platform much more affordable than competing CRM software. You can pay monthly, but Bitrix24 offers a 20% discount if you pay annually or a 31% discount if you purchase a two-year subscription.
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Monday CRM combines its powerful productivity and project management tools with a CRM system. All their applications are developed to be very user-friendly and easy to learn.
The Monday CRM lets you manage customers, leads, and campaigns, while the project management tool tracks your projects, budgets, and teams. Date flows freely between all your departments, eliminating hundreds of hours of manual entry and ensuring no delay between winning a deal and delivering a project. You can expect a tidy, colorful layout that is easy to understand and customize, making onboarding a snap.
Monday CRM is perfect for marketers that need project management capabilities included within their CRM software as well as collaboration tools. It offers rich-featured CRM capabilities with a modern and intuitive interface that is easy to learn and use.
Monday combines project management with CRM to great effect, earning high ratings from both users and industry experts. The CRM lets you manage customers, leads, and campaigns, while the project management tool tracks your projects, budgets, and teams.
While Monday is predominantly a project management tool, they offer a fair number of CRM features:
NetSuite CRM is a customer relationship management solution that helps companies manage all their potential customers and current customers, partners, and suppliers within a single application. NetSuite provides all the traditional capabilities you would expect from CRM such as salesforce automation, customer service management, and marketing automation, plus the ability to manage quotes, commissions, sales forecasts, and partner relationships.
Because NetSuite provides also an ERP solution it enables you to centralize all your front-end and back-end data and processes and create a seamless flow of information across the entire customer lifecycle – from lead all the way through opportunity, order, fulfillment, renewal, upsell, cross-sell and support. Learn more on NetSuite alternatives.
NetSuite as one of the leaders in ERP software enables companies to centralize their entire operations allowing free flow of important data and it is seamlessly integrated with their CRM software uniting your entire business.
NetSuite CRM offers numerous functionalities for a variety of business needs. This advanced CRM software also offers rich features such as sales forecasting, order management, and commission structures for its users. NetSuite has turned a traditional CRM platform into something extraordinary.
NetSuite CRM has a lot to offer to its customers. Here you can find the top NetSuite CRM features:
Though NetSuite CRM doesn’t publicly list its prices, sources like Capterra list its price at $129 per month per user.
To be sure of the exact price point they offer per user, you’ll have to request a callback to hear its price options once you get connected with one of its representatives.
This is a tricky question as there is no ultimate CRM software that fits every customer’s needs, budget, and other requirements.
Therefore, here you can see the list of top CRM apps that are available in Malaysia, and ultimately your company must decide what exactly they need from their CRM software, how many users will use it, what’s the future projects and the budget.
Based on this and other requirements of your company you can decide which CRM software is the best for you.
If you are interested in Microsoft Dynamics 365 CRM or ERP applications contact us and our experts will get in touch with you shortly. Get in touch with us.
Agile Dynamics Solutions is the leading Microsoft Gold Partner in Malaysia and Cambodia with over 30 years of experience, 300+ local customers across all sizes and industries (the largest customer base), and a unique methodology developed by our experts with a 100% implementation rate.
Microsoft Dynamics 365 CRM Applications are standalone business apps developed to help companies manage customer data, attract new customers, retain current customers, and improve business efficiencies. Microsoft CRM applications cover business processes including Marketing, Customer Service, Sales, and Field Service. Together with AI, you will get a 360-degree view in real-time of your customers and prospects.
Is Sales Management & Sales Force Automation CRM system that enables salespeople to build strong relationships with their customers, take actions based on insights, and close sales faster with actionable insights and a personalized approach.
Is a marketing-automation application that helps manage multi-channel campaigns and turn prospects into business relationships. The app is easy to use, works seamlessly with Dynamics 365 Sales, and has built-in business intelligence.
Is Customer Automation and Customer Management system. Differentiate your brand by taking advantage of built-in intelligence to deliver faster, more personalized service and add value to every customer interaction.
Provides complete field Service Management including service agreements, predictive maintenance, preventative maintenance, work order management, resource management, product inventory, scheduling and dispatch, mobility, collaboration, customer billing, and analytics.
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