Articles from Agile Dynamics Solutions Related to Dynamics 365 Marketing in Malaysia and Singapore.

In this article, we will look at one of the biggest marketing challenges your business in Malaysia and Singapore is facing and how you can use tools like Dynamics 365 Marketing to deliver optimal marketing results and not be wasting the marketing budget, losing your potential leads and having a higher cost per lead and cost per acquisition.

DOWNLOAD OUR EBOOK: Top Signs You Have Outgrown Basic Email Marketing

Currently, most of the marketing effort shift to digital marketing due to the pandemic covid-19 and with that tremendous amount of data is generated every single day causing basic marketing automation insufficient for marketing reporting as customers data are scattered, not aligned marketing and sales team, broken customer experience and no insights to improve marketing results.

This causing marketing teams to struggle to deliver optimal marketing results and not wasting marketing budget by not optimize digital marketing strategies.

Not sure if your email automation software is enough for your business? Download our ebook and learn the top signs you have outgrown basic email marketing.

Marketing Challenges & Business Pains

Marketing automation has been on the rise for over a decade and many tools have come upon the market to help marketing teams to better manage email marketing, lead nurturing and create personalized ways to connect with prospects. But basic marketing automation can barely manage the complexity of buyer journey, advertising, and prospects expectations from brands.

Modern digitally savvy prospects expect brands to connect with them on their terms, at the right time and place whenever prospect wants, which brings many challenges businesses to have to face to win the prospect.

Top Signs You Have Outgrown Basic Email Marketing

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Therefore, marketing teams cannot rely on just basic analytics, email marketing, and lead generation tools that are disconnected or not seamlessly connected into one business intelligence to lead the way of prospects. Because scatter customer data across different platforms slows down the process and reduces the decision-making ability of what should be the next marketing move.

So, with so many challenges and marketing business pains we would like to discuss the 4 biggest business pains marketing is facing right now.

Lead Nurturing Does Not Rely Solely on Email Marketing Anymore

Lead nurturing including social media interaction like Linkedin, email marketing, phone calls and website visit which you can track with dynamics 365 marketing in malaysia and singapore

The traditional lead nurturing strategy; put a piece of content on the website, promote the piece of content across your website on blogs and with pop-ups, set up a form to download the piece of content in exchange for prospect details like email and name, put prospect into email automation sequence and qualify a prospect and be leads rolling in is not working anymore and it is an old method of doing lead nurturing.

Nowadays, lead nurturing requires much more than that and prospect does not respond to emails like they used to do and often leave email marketing unread or bounce back as lead nurturing is no longer enough to rely solely on email marketing to nurture leads and qualify them.

That is when a new trend and way of driving leads the Multi-Channel Marketing to bring new complexity and challenges to businesses to engage with their prospects in the way how and when they want it.

Finding and nurturing more leads across multiple channels and turn them into long-term, profitable relationships have fundamentally changed since email automation came a decade later and a more robust and complex marketing solution is required.

Sales and Marketing Use Different Tools to Track Customer Interactions

Aligning marketing and sales teams is a buzzword flying around that has been mentioned countless times across almost every business blog and journal to address this issue.

In an optimal business scenario, customer data are naturally floating into an ERP system where business intelligence transforms the data and brings customer insights with actionable information in real-time to make smarter decisions.

But with marketing and sales teams using different tools to engage with customers and track customer interactions it is causing data disruptencies and silos between these two departments even though for their success they must be cooperating as one.

Marketers often Rely on Guesswork and Intuition Rather than Intelligent Insights

A tremendous amount of data is generated by marketing activities every single day and for optimal marketing results, marketers are pushed to make data-driven decisions from those data.

But numerous marketing channels are being used by marketers and often without seamless integration or a single source of truth, so marketing teams are overwhelmed by the volume of data they must analyze.

 According to Gartner, at many organizations the most experienced data scientists spend their time wrangling and formatting data – 46 percent of data science teams are relied on to prepare data for analysis, leaving little time to conduct actual analysis. 

So with that being said, 54 percent of organizations state data quality and completeness is the biggest challenge with data-driven marketing and 57 percent of marketers are incorrectly interpreting data and likely getting incorrect results. 

Optimal Marketing Efforts May Requires Several Platforms

As is already mentioned, marketing teams are using numerous platforms and channels to conduct their marketing efforts and bring customers and leads for their business, which brings difficulties to bring all the data together and effectively transform it into insights.

To win your customers you must not only rely on the single-channel as your digitally savvy prospects are researching numerous digital channels and according to FocusVision the average number of content pieces consumed is 13 whether it is from emails, blog posts, industry publications, social media, or internet searches.

That means prospects buyer journey consists of numerous channels to research products or services and to win the prospects marketing teams must ensure that they can provide that information across them.

This means marketers must analyze siloed data from these platforms causing insufficient and time-consuming reporting often lead to incorrectly interpreting data and likely getting incorrect results.

What is Dynamics 365 Marketing?

Learn what is dynamics 365 in Malaysia and Singapore and how your business can benefit from its unified dashboard and advanced features

Microsoft Dynamics 365 Marketing is a marketing-automation application that helps turn prospects into business relationships. The app is easy to use, works seamlessly with Dynamics 365 Sales and has built-in business intelligence. By seamless integration with Microsoft Dynamics 365 ERP & CRM systems, your business in Malaysia and Singapore can connect Marketing, Sales, Customer Service, and other departments data to improve personalized messaging and targeting for your marketing.

Businesses with disconnected tools are facing problems of pulling their customer data to create actionable insights to enhance their marketing campaigns and results. Without customer data, marketers are unable to create personalized buyer journeys for their prospects and naturally lead the way. Therefore basic marketing automation systems are unable to cover all marketing business needs such as lead generation, lead qualification, manage customer journeys, segmentation, and event management to create a seamless customer journey experience.

Microsoft Dynamics 365 for Marketing comes with advanced features to bring all the intelligence Marketers needs to increase lead generation and bring more qualified leads, better manage customer journeys, create powerfully segmentation and personalization and create great offline and online events with event management capabilities.

Also seamless integration with Microsoft productivity and collaboration tools Microsoft 365, marketers are empowered to complete their tasks quicker and more efficiently.

How dynamics 365 marketing approach marketing challenges and enhance customer journey in malaysia and singapore with connected sales, marketing and customer service

How Dynamics 365 Marketing Improve Your Malaysian and Singaporean Marketing?

Dynamics 365 Marketing provides you with the tools to personalize business experiences and bring yours scatter customer data together, fix broken customer experience, provide security and compliance, and bring insights to improve marketing results. ​

It features easy-to-use tools to help marketers conduct successful: ​

  • Multi-channel campaigns can be targeted to attract the right prospects​. The new release has new, customizable templates, dynamic campaign A/B testing, and improved natural language capabilities in creating targeted segments.
  • Lead nurturing efforts that personalize each customer’s journey​ – including direct integration with Microsoft Teams and Dynamics Customer Insights. Re-designed Customer Journey canvas helps build journeys more efficiently.
  • Event management using a wide array of user-friendly tools​ including a built-in events portal that provides registration and attendance tracking. Expanded entity options allow users to customize how data from form submissions is classified.
  • Insight gathering and reporting using continuously updating multimedia source segments from Customer Insights. Integrated Microsoft Customer Voice survey capability​ helps you to achieve a 360-degree view of your leads.
  • Expanded use of natural language makes it easier to create targeted segments.
  • It runs on an adaptable unified platform, providing you with ready-built integration with other Dynamics 365 products such as Dynamics 365 Sales, as well as other content management systems. Dynamics 365 Marketing fits easily into your customer campaigns. ​
  • AI-driven insights, lead scoring, and custom dashboards improve automated marketing performance.​ Features include smart scheduling and spam scores.

Gain even Deeper Insights with Dynamics 365 Customer Insights

Learn how Dynamics 365 Customer Insights brings all customer information into one place and create insights in real time in malaysia and singapore

Dynamics 365 Marketing is the critical initial function of an aligned series of Dynamics 365 applications that provide a fully end-to-end experience to customers.

The app takes a data-centric approach to lead generation, utilizing customer insights and orchestrating effective customer journeys.

Marketing drives the business by identifying and nurturing prospects and delivering highly qualified leads to Sales.

With Customers Insights, organizations gain deeper insights about customers which drive personalized business processes and experiences across marketing, sales, and service. Here are some examples of the scenarios that customer insights can enable:    

Marketing scenarios:

  • Lead gen – increase conversion by focusing on your best prospects; enrich customer data with external data such as brand affinity or preferences to better predict which prospects are most likely to convert
  • Campaigns/segmentation – create more accurate and micro-targeted segments to better reach prospects and customers; send segments to executional tools for email campaigns, mobile messaging, etc.; use a combination of events, location, user profile attributes, and historical data from Customer Insights to deliver personalized information, content, and offers
  • Website/content personalization –  surface personalized and relevant content to develop an authentic and emotional connection with customers

Sales scenarios:

  • Product recommendations – provide customers with sophisticated recommendations for complementary products or services instead of just the things the customer has already browsed or bought
  • Next best action – surface the next best action for salespeople so they can engage with confidence

Service use cases: 

  • Proactive, omnichannel support – democratize data and empower front-line employees to make decisions, e.g. having a 360-degree view of the customer enables the agent to make calculated exceptions for high-value customers; by utilizing rich and robust customer profiles generated by Customer Insights, call center agents can deliver not only personalized but also consistent, interactions which leave customers with a sense of being valued and understood.
  • Cross-sell/upsell – recommend products and services that are a better fit for customers 

What’s Next?

Microsoft Dynamics 365 Marketing and Dynamics 365 Customer Insights are unique Dynamics 365 applications that bring a new way of how you can get a deep end-to-end view of your prospects and customers in on the unified platform.

To learn more about Microsoft Dynamics 365 ERP and CRM systems request your free demo from us or request more information and a team of our Dynamics 365 experts in Malaysia and Singapore will get in touch with you shortly.

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Microsoft Dynamics 365 for Marketing infographics in Malaysia and Singapore from Agile Dynamics Solutions the Leading Microsoft Partner

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With increasing pressure on Sales and Marketing teams to get aligned, we will discover how to overcome challenges using the latest technologies from Microsoft Dynamics 365 for Marketing. This article answers some of the key challenges facing Sales and Marketing, how Dynamics 365 Marketing complements Dynamics 365 Sales, and how they can work together with the same set of data and connected processes, to accomplish important business outcomes.

DOWNLOAD OUR EBOOK BENEFITS OF ALIGNING SALES AND MARKETING

Challenges with Marketing and Sales Coordination

For many years siloed processes and systems have fractured Sales and Marketing. People in these teams have struggled to optimize Sales and Marketing performance. 

There are many barriers facing Sales and Marketing:

These barriers often limit marketing effectiveness or disrupt sales. Overcoming these and other barriers requires a commitment to shared objectives for Sales and Marketing. This usually requires the commitment of Sales and Marketing leadership, mutual understanding of customer engagement objectives, common process definition, and integrated Sales and Marketing technology – technology that bridges sales and marketing to deliver a seamless experience for the customer

By leveraging the Dynamics 365 platform, including Microsoft Common Data Services (CDS), marketing and sales share common data, a complete view of customers, connected processes, and Microsoft 365 collaborations tools.

Top Ways Marketing Can Help Sales Succeed 2

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Dynamics 365 Marketing

Microsoft Dynamics 365  Marketing is a marketing automation solution designed for companies that need more than basic email marketing at the front end of their sales cycle to turn prospects into business relationships.

Dynamics 365  Marketing can help growing businesses nurture more sales-ready leads, align sales and marketing, make smarter decisions, and grow with an adaptable platform. By identifying web visitors by tracking activities such as email opens, marketing page form submissions, and event registrations, Dynamics 365  Marketing engages the digital customer increasing the likelihood of successful lead capture.  Dynamics 365  Marketing offers a wealth of functionality to help marketing and sales alike target the right prospects, prioritize leads, automate hand-offs, and track progress through the buying journey with shared information and connected processes. Sales and Marketing alignment focus on communication, sharing resources, and connecting teams to close more deals. Utilizing Dynamics 365 Sales and Dynamics 365 Marketing applications built on the same platform can:

  • Help securely manage and share a single (true) source of information about contacts, leads, and customers to understand how every interaction impacts results
  • Use Dynamics segmentation capability to target the right prospects  
  • Set up multiple lead scoring models to prioritize leads who are ready to buy across different customer segments
  • Connect and automate marketing and sales processes with journeys to nurture, hand-off, and track the progress of every lead
  • Seamlessly use Office 365 tools to collaborate with colleagues, leads, and customers

Further, Dynamics 365  Marketing enables important business moments such as a product launch or market expansion, the planning and execution of a major event or tradeshow, coordination of rich content-based campaigns, or customer outreach through surveys.  Below are some examples.

Top Ways Marketing Can Help Sales Succeed 3

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The benefits of aligning sales and marketing

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Business Expansion.

For many companies, one of the most significant investments they will make is launching a new product or entering a new market. Nothing is more important, to a successful launch than effective planning and consistent follow-through.  With Dynamics 365 Marketing, marketers maintain control over product launch campaign flow with Customer Journey, email, and landing page content to ensure they are consistent with product messaging.  Tracking web activity, Dynamics 365  Marketing can trigger emails to web visitors who express interest in new products or services, or who respond from a new market.  Responsive emails invite prospects to landing page forms to register for product information updates or launch related events.  Dynamics 365 Marketing enables marketing and sales to set up multiple lead scoring models to automatically and timely identify qualified leads.  Through the business process automation, those qualified leads are passed seamlessly to sales. The ability to quickly identify qualified buyers for a new product or within a new market is nirvana for the company seeking payback for their launch efforts.

Organize Events

Organiza events with Dynamics 365

Many companies rely on in-person or online events to drive new leads or close deals. Dynamics 365 Marketing enables marketers to manage events, such as tradeshows or sponsored events, from start to finish. With capabilities for event planning – sessions, speakers, budgets, invitation, registration, and attendee tracking, and a fully functional event portal, Dynamics 365  Marketing takes event management to a new level. With the significant investment for personnel, sponsorship, travel, and logistics, associated with events, having a single source of information for event coordination is a lifesaver and key to measuring event ROI.  Unlike most marketing automation solutions, Dynamics 365  Marketing connects the operational aspects of events, with the data aspects of invitees, registrants, and attendees creating a turnkey solution for event management.

Similarly, Dynamics 365  Marketing natively integrates with webinar provider ON24.  This unique capability ensures attendee information is available for immediate post-webinar nurturing.

Manage Content-based Campaigns

Content, content, content is the new mantra for marketers.  Prospects and customers want timely, relevant, and informative content about the products and services they are interested in.  With Dynamics 365  Marketing, access to content-based programs (e.g. eBooks, whitepapers, videos, etc.) can be easily incorporated into Customer Journey.  Using subscription centers, prospects and customers may opt-in to the content they most desire.  Customer Journey efficiently moves prospects through the campaign flow, capturing important prospect information, and navigating prospects automatically to the content they desire.  Today, it is no longer cost-effective to send “one-off” emails to each prospect manually.  Dynamics 365  Marketing allows each prospect to pursue the journey they desire and do so in an automated fashion.

Survey Your Customers

Customizable surveys allow marketers to easily gain insights from prospects and customers about products, services, and engagement activities.  With Dynamics 365  Marketing, marketers can quickly create and run surveys to gain actionable insights to improve their customer experience or create compelling offers.  Completely customizable, and with links directly into the Dynamics 365 database, surveys allow Sales and Marketing alike to enrich their understanding of survey participants.  With enriched contact records, Marketing and Sales can better segment their contacts to drive more personalized communications.

Benefits of Marketing and Sales Alignment

Download free Ebook: Benefits of Marketing and Sales Alignment

The benefits of Marketing and Sales alignment are many and powerful.  With solid coordination Marketing and Sales can target the right prospects, prioritize leads, automate lead hand off to sales and increase customer engagement.

Coordinated Customer Engagement

Coordinate customer engagement with Dynamics 365

Nothing is more frustrating to a prospect or customer than to receive redundant or poorly timed communications from a company.  Marketing and Sales must have a mutual understanding of buyer’s journey and how those journeys may differ for different segments and/or personas.  With Customer Journey, Dynamics 365  Marketing allows marketers to build highly customized nurture programs that transcend web, email, social, events, and more in a fully automated framework.  With out-of-the-box Customer Journey templates, it is a breeze to quickly execute a new campaign.  For Sales significant benefits accrue through the real-time visibility to prospect activities.  Knowing what emails were opened and when prospects visited key landing pages is foundational to timely and relevant customer engagement.

Better Targeting and Lead Prioritization

better targeting with Dynamics 365

It is no longer acceptable to do “batch and blast” marketing.  Prospects and customers alike tire from being pummeled with generic, unrequested emails.  The penalty for this activity is often a blanket unsubscribe and lost opportunity for the company.  With new regulations afoot, companies can suffer significant financial penalties for careless marketing.

With Dynamics 365, marketers now can derive a detailed understanding of their contacts across many dimensions, both demographic and behavioral.  Its only by having an integrated view of the prospect’s marketing activities (web, email, social, ads) and sales activities (events, calls, meetings) that marketers can deliver valuable insights to sales and use those insights to nurture prospects and customers with tailored and dynamic content.

Dynamics 365  Marketing’s powerful segmentation capability allows marketers to filter and target contact based on any attribute or behavior associated with that contact.  Coupled with dynamic content, marketers may target ever more focused segments with personalized content. And as different segments behave in different ways, Marketing and Sales can team up to apply multiple lead scoring models to prioritize leads who are ready to buy.

More Leads and Marketing Attributed Revenue

Get Dynamics 365 for Marketing now

Now more than ever, expectations are high for Marketing to deliver more and better leads.  And in turn, Sales is under the gun to convert those leads to revenue.  Companies may vary in how they attribute revenue from different sources, but systems and data exist now to track a lead from an anonymous web visitor all the way through to sale or revenue conversion.

Dynamics 365 Marketing uses sophisticated web tracking to identify anonymous visitors and continue to track those visitors until they become known by way of a marketing page form submission.  Once known, all the anonymous activity is attached to the contact record to present a complete picture of contact engagement history.

As the contact progresses through Customer Journey, all activities are tracked and made available to Marketing and Sales alike.  As the prospect becomes a lead, and the lead becomes a customer, it is now easy to see all the steps taken that ultimately lead to revenue. For Sales, this new visibility identifies which activities are “moving the meter” and creating sales qualified leads.

Conclusion:

As companies increase their investments to further improve customer engagement, the time has come for Sales and Marketing to become fully aligned.  Whether these investments are new product or market launches, content-driven campaigns, in-person events or webinars, or customer surveys, Sales and Marketing need a collaborative suite to manage the customer journey.  With Dynamics 365 Sales and Dynamics 365 Marketing offers significant value to an organization increasing the ability to engage customers and optimize the buying process. Dynamics 365 Marketing enables marketers to nurture more sales-ready leads, align sales and marketing, make smarter decisions, and grow with an adaptable platform.

Top Ways Marketing Can Help Sales Succeed 2

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Additional Resources:

For more resources visit our Resource Centre, where you can find plenty of ebooks, whitepapers, guides and infographics to download for free!

Top Ways Marketing Can Help Sales Succeed 3

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Help increase the return on your marketing investments by aligning your sales and marketing teams.

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Top Ways Marketing Can Help Sales Succeed 6

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TRANSFORMING SALES MICROSOFT REMOVES OBSTACLES AND GIVES BACK TIME WITH DYNAMICS 365

Digital transformation has reached every facet of Microsoft, including our own sales experience. And it goes beyond technology—we’ve fundamentally upended our own sales culture

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TOP SIGNS YOU HAVE OUTGROWN BASIC EMAIL MARKETING

Email marketing campaigns are an important link in the sales to marketing chain.

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GIVE YOUR SALES TEAM THE WINNING EDGE: QUICK TIME TO VALUE WITH DYNAMICS 365 SALES PROFESSIONAL

Business competition is stiffer than ever, and today’s sales organizations must make every second with their customers count. This is especially true for small and medium-sized businesses (SMBs) that have fewer resources and more limited brand awareness.

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