Ebook: The power of relationship selling

How leveraging technology and personal relationships
means sales success for top organizations

Today we live in a time of relentless business transformation. And, according to new research from Microsoft Dynamics 365 and Heinz Marketing, it’s clear successful organizations realize the key to successfully navigating this competitive landscape is to combine several critical approaches.

Specifically, sales teams need to:

• Engage with prospects at scale across multiple accounts
• Build relationships with the right people
• Leverage data-driven findings and recommendations to inform the next steps.

Simply put, combining insights and account intelligence correlates to increased sales productivity and the likelihood of achieving predictable results. The research clearly indicates that what separates today’s winners and losers is the ability to combine the art of relationship-building with effective, data-driven engagement tactics.

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