Retail Trends Playbook

Organizations of all sizes have scrambled to adapt their businesses and move to remote work when possible even as they struggle to understand their future. As retailers look to deliver on evolving customer needs such as contactless shopping and curbside pickup, many are leveraging solutions to maintain business continuity.

These solutions can enable teams to be productive and secure from anywhere, rapidly adapt business processes, and stay engaged with customers while securing and managing access to apps, devices, and data. From offering flexible services to creating solution-oriented products and delivering specialized campaigns, machine learning, analytics and other technologies are empowering brands and retailers to understand their shoppers better and deliver differentiated, one-to-one experiences across all retail channels.

By seamlessly connecting their people, systems and operations in new ways, businesses are not only more responsive to the evolving expectations of their customers, but are also more resilient in the face of change. Data-led intelligence and digital technology are essential to stay connected, secure and productive in today’s newly formed landscape.

The Retail Trends Playbook 2021 is a report by business intelligence platform PSFK in partnership with Microsoft that presents key trends, best-in-class examples and strategies for executing intelligent retail with the aid of data-driven technologies. Supported with expert insights and key analyses of the global retail landscape and consumer needs, the Retail Trends Playbook 2021 will help brands and retailers define their strategic roadmaps.