How technology benefits the customer experience
The Impact of Emerging Technology on Digital Experiences
technology impacts nearly every aspect of our lives—from a simple internet search to the way we work and interact with others. The rapid advancement of technology is also impacting the customer experience, with each advancement acting as a catalyst for the next. Emerging technologies such as Artificial Intelligence, Machine Learning, and the Internet of Things (IoT) are creating a tidal wave of change, giving rise to ever-increasing customer expectations of the level of service they receive.
Forrester interviewed more than 150 companies to understand how more than 50 technologies will evolve over the next five to 10 years and what the potential impact of these evolving technologies will have on the consumer. In this report, Forrester provides insights into how digital experiences will be integrated into the fabric of our lives, transforming how and what we do. This research will help professionals building digital experiences make smart technology decisions focused on what the technology can deliver and what consumers expect and will use.
I WANT A FREE EBOOK
Are you delivering a customer-first approach within your company? Look at how Microsoft and other big brands see customer eccentricity in 2021. Download our Ebook to learn more.
